Jeff Luiz has spent more than a decade building and running revenue systems in enterprise B2B -- across supply chain software, freight brokerage, logistics, and transportation management. Not advising on them. Building them from scratch, running them under quota pressure, and fixing them when they broke.
I led SDR teams across North America and EMEA. I managed a team of up to 22 account executives at one of the largest freight brokerages in the world. I drove over $3M+ ARR in a single role through strategic prospecting and new business acquisition. From there I went on to manage tens of millions in cumulative sales pipeline — overseeing pipeline health, CRM structure, outreach cadence, and forecast integrity across international markets.
His tools are not theory. As a Sales Development Manager, he built the outreach architecture. As a Marketing Operations Manager, he managed the full technology stack — lead scoring, data governance, and campaign automation from technical execution through ROI reporting. The same operator rigor — translated for small business — is what NSSS installs for you. We plug into the tools you already run: HubSpot, Pipedrive, Stripe, Mailchimp, Calendly, Make, Google Workspace, Meta Business. No rip-and-replace.
He served in the United States Navy before any of that. The Navy taught him one thing above everything else: a system that runs without you is the only system worth building. When you are deployed, the mission does not pause because you are unavailable. The system runs. Or people get hurt.
Before enterprise sales, Jeff was in the trenches with small operators -- window companies, roofing contractors, local service businesses. He watched those businesses get built from nothing. And he watched what happened to them when the market moved and they had no pipeline to fall back on.
Not because the owners were bad at their work. Because no one had ever built them a system.
The service industry is the fastest growing sector in the country right now. Contractors, landscapers, HVAC operators, tradespeople -- they are about to face an automation wave that most of them are not ready for. The ones who build their pipeline now are the ones still standing when it hits.
That same principle applies to a roofing contractor who cannot answer his phone because he is on a job. Or an HVAC tech who is under a house when the lead calls. Or a landscaper driving between sites when the estimate request comes in. The business does not stop because the owner is working. The owner just loses the lead. Quietly. Every day.
Jeff built Next Step Sales Solutions to solve exactly that problem -- for the 1 to 25 employee business owner who is excellent at his trade and drowning in everything else.
The playbooks, the audit, the Pipeline Partner tier -- those are how most people start. They get a taste of what a system feels like. The destination is the Pipeline System: the done-for-you installation that answers the phone, follows up automatically, books appointments, and sends the daily brief -- while the contractor is on the job.
He does not teach you to build it. He builds it for you. The same systems that have run in the most demanding sales environments in the world — now installed for small business owners.
